Novel Corona Kit Case Study

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Andrew Sinichar

Founder & CEO

I love taking on the challenge of a new business that has not really benefited from digital marketing and create new social media strategies to produce more profits for that business

Andrew has a background in manufacturing industries, a past founder of an ERP software company, and over 10 years industry experience in sales and a passion for marketing.

He has learned that there are so many creative ways to market businesses in this social media age.

Andrew Sinichar

Founder & CEO

I love taking on the challenge of a new business that has not really benefited from digital marketing and create new social media strategies to produce more profits for that business

Andrew has a background in manufacturing industries, a past founder of an ERP software company, and over 10 years industry experience in sales and a passion for marketing.

He has learned that there are so many creative ways to market businesses in this social media age.

Andrew Sinichar

Founder & CEO

I love taking on the challenge of a new business that has not really benefited from digital marketing and create new social media strategies to produce more profits for that business

Andrew has a background in manufacturing industries, a past founder of an ERP software company, and over 10 years industry experience in sales and a passion for marketing.

He has learned that there are so many creative ways to market businesses in this social media age.

Andrew Sinichar

Founder & CEO

I love taking on the challenge of a new business that has not really benefited from digital marketing and create new social media strategies to produce more profits for that business

Andrew has a background in manufacturing industries, a past founder of an ERP software company, and over 10 years industry experience in sales and a passion for marketing.

He has learned that there are so many creative ways to market businesses in this social media age.

Novel Corona Kit is a product line that came from a response to the pandemic. They have an innovative product that makes it easy to have your mask and hand sanitizer handy.

Challenges

When Vixel Agency started the project, Novel Corona Kit was facing a few challenges. The first challenge was a lack of presence with Facebook ads because of an issue with Personal Protective Equipment and Facebook terms of service.

The second challenge Vixel helped identify was the social media and website not converting into sales. The website severely needed development and the company had a need for custom content to be made representing the brand.